The University of Kansas School of Medicine requested the creation a look book for prospective students. The demand for a medical school education is so great that student recruitment historically had not been a focus. However, with the addition of a new dean of admissions, it became necessary to have an informational piece to bring to events. I created a showcase piece for a quick and fun look at the three campuses that make up the KU School of Medicine (Kansas City, Salina and Wichita). The goal is to get a prospective student to want to learn more and reach out for information.
In an effort to keep branding consistent between the KU Medical Center and the Lawrence campus, I followed the "Towering Toward the Blue" branding guidelines. This design style features shades of blue and red with a grid layout. This brand campaign, launched in 2025, represents the connection between the vast Kansas horizon and KU’s boundless creativity.
