Recently at Concorde, I led the redesign of our admissions guide. This piece goes out to 20,000+ prospective students and corresponds with the presentation an admissions representative works through when speaking with a future student. It was essential to keep this piece generic enough to work at all 17 campuses, yet able to be personalized toward the interests of the interviewee.
I created an over-sized 16-page guide including:
• The benefits of a healthcare education, including the program paths that are offered at Concorde
• Quotes and testimonials from successful graduates
• The extensive support system and resources available to students
• A business card and folder pocket to include customizable information

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